A QR code is a type of barcode that you can scan with your phone to quickly open a link, read some text, or get contact details. It was created in 1994 by Masahiro Hara at a Japanese company called Denso Wave.
Today, QR codes are used almost everywhere in shops, restaurants, and ads. There are two main types: static QR and dynamic QR. Static QR codes always show the same information and can’t be changed. Dynamic QR codes are more flexible; you can update the link or details later, even after printing the code.
How Static and Dynamic QR Codes Work
Static QR codes are simple and uneditable; once you create them, you cannot modify the content. They are not trackable and cannot be used for online retargeting. Whereas dynamic QR codes can be updated at any time without replacing the QR code, and they are trackable, you can even retarget people online via Facebook ads.
Additionally, they scan quicker and look nicer, which is why they work great for marketing purposes and long-term use.
Here’s a simple table that shows the main differences between static vs dynamic QR codes:
| Static QR Code | Dynamic QR Code |
|---|---|
| Fixed content | Editable content |
| No scan tracking | Scan tracking |
| Long URL | Short URL |
| Slower scanning | Faster scanning |
| Free | Paid |
| No Expiry | Has expiry |
What is a static QR code?
A static QR code is a type of QR code that remains unchanged once it’s created; you can’t modify the information later. It’s perfect for situations where updates aren’t necessary, like a one-time promotion or a straightforward message. If you want to share details that will stay the same, a static QR code is a good choice.
Use cases of static QR codes
Static QR codes are a great choice when you don’t need to update the content later. They’re a good option for personal use, one-time events, or basic marketing where the details stay the same.
But keep in mind that if you ever want to change the link or message, you’ll have to make a new QR code, because static ones can’t be updated.
Here are some ideal examples:
Sharing Resume
A static QR code is a great choice if you want to share your online portfolio or resume. This kind of content usually doesn’t change often, so there’s no need for regular updates.
It’s simple to create; just copy the link to your portfolio or resume and turn it into a static QR code. When someone scans it, they’ll go straight to your work.
Sharing Wi-Fi
Placing a Wi-Fi QR code makes it easier for people to connect without typing the password. When they scan the QR code, the Wi-Fi details are automatically saved on their device, allowing them to connect quickly.
What is a Dynamic QR Code?
A dynamic QR code is a type of QR code that you can update anytime without creating a new one. You can change the link or content later, track how many people scan it, and even customize its design. It’s very useful for things that need updates over time.
Use Cases of Dynamic QR Codes
According to their editability and customization, dynamic QR codes have multiple use cases, such as
Share Updated Contact Details
With a dynamic QR code, you can share your updated contact details, like name, phone number, website, profile picture, business location, and much more, with your customers easily and safely.
When someone scans the QR code, all your contact details are instantly saved to their phone without having to manually type them.
Moreover, it helps you avoid reprinting costs if any information on your contact card updates over time. Suppose you change your business location; all you have to do is update the location on your vCard QR code, which will change in real-time.
Bulk and Custom QR Codes
It’s common to use QR codes on packaging, but plain black and white codes often do not align with your brand. You can create custom codes in bulk using dynamic QR codes that include your call to action, brand colors, and logo.
They are ideal for marketing, labels, and packaging. Additionally, you can change the links at any time without having to print them again; quick, adaptable, and fully consistent with your brand.
Which one should you choose?
If you’re trying to choose between static and dynamic QR codes, it depends on what you plan to use them for.
Are you looking to deploy a QR code for one time, just once, to share a portfolio or Wi-Fi credentials? A static QR code is a good option. You do not need any software to generate them; just go to qrgenerator.org and generate them. This process is very easy and simple; just generate a QR code and download it.
But if you are looking to do more than share, then a dynamic QR code is the best choice. Dynamic QR codes can track, customize, and resize to download in different formats; you can even retarget to boost audience interaction.
Dynamic QR codes offer the flexibility to change QR code content even after creation.
Still undecided? Try creating your first free static QR code, or sign up for a dynamic QR code to explore the possibilities!
Conclusion
Static QR codes are best for simple, unchanging data. It is good for sharing Wi-Fi credentials and linking to online portfolios. In comparison, dynamic QR codes offer flexibility and tracking for businesses.
It is best for retargeting audiences, restaurant menus, and much more. Choosing the right type depends on your use case and requirements.
FAQs about static vs dynamic QR codes
Here are some simple and useful FAQs about Static vs Dynamic QR Codes
Static QR codes can’t be changed once created, while dynamic ones can be updated anytime without creating a new code.
Use static QR codes for things that won’t change, like resumes, Wi-Fi sharing, or event posters.
No, static QR codes don’t support scan tracking. Only dynamic QR codes offer tracking features.
Some tools offer limited free versions, but full features like tracking, editing, and custom branding are usually paid.
You can create a static QR code easily at sites like qrgenerator.org. For dynamic QR codes, you’ll need to sign up and subscribe to the premium version.